Thank you very much for the opportunity to contribute some concepts to Unico's manifesto. When talking about personal identity and its use in technology, themes that are so present nowadays, the text gives rise to a set of very beautiful images, but which run the risk of getting lost in a very wide universe of scenes.

My proposal here is to align these archival images with a visual thread: we are going to give these situations an aesthetic unity and create identification with Unico's branding, giving extra strength to the claim and creating a film that also presents itself as "unique". It's a starting point that I'm willing to delve into together with the agency - and take advantage of all the know-how that only Tátil has ;-)

Here we go!

/street lights

/documentary style camera movements

/flares

/casual magenta tones

/beautiful closeups

Since it's a film composed of images that have already been recorded, it's strange to talk about visual alignment - but that's exactly my main point for the project. I would like to take advantage of this diversity, of actions, locations and attitudes, and create graphic points of union between them. Thus, we emphasize the concept of identity as something personal, a starting point for the individual, for freedom, but at the same time united by a similar value. I propose to work the archive images graphically, using two key concepts to increase the rhythm and give unity to the film:

1. use Unico's visual signature - the rectangular light input - as a visual resource for some scenes. We can perform this effect in post-production and thus add weight and exclusivity to each situation.

2. create transitions between scenes - we will create special movements and layers to subliminally add colors and brand concepts. In addition, I propose a careful work in motion in some situations to acquire effects of 'images recorded for the project' in archival situations (such as when the camera is 'inside the screen' which you will see later).

Pra gente, identidade vai muito além de um documento.

Identidade é poder ser quem você é.

The first few seconds are, more than ever, the key of any film - and any manifesto.

I really like the concept of the RG, and I would like to scan real document photos of some key people and attach them to images of them in another environment, reinforcing the concept that 'everyone can be what they are'. To achieve this strength we can use some archival images, photoshop effects, motion phrases and even finish working on the visual signature - the light square - that permeates our film and brings unity to the campaign.

The power to express your beliefs.

Occupy your space in the world.

With simplicity and security.

Expanding possibilities.

We'll show lifestyle scenes that embrace digital before it's actually used. It's the girl skating with her friends before stopping for a selfie; it's the young man with his friends in front of the pizzeria before making his reservation online; the father on the sofa with his daughter before buying the e-book on the internet. The keyword here is freedom, in various styles and situations that encompass Unico's services and represent diversity.

We believe in autonomy.

Autonomy mean security.

Security generates trust.

Trust leads to a better experience.

Following the flow of the previous scenes, here we will show moments of the use of digital in the situations portrayed. Shopping, selfies, unlocking and cell phone use in general highlight Unico's concepts.

In addition to the texts and sounds of each action, layers with the words Autonomy, Security, Trust, Experiences appear in text overlays and transitions, giving modernity to the concepts.

Generating innovation.

Transforming the market.

Challenging people.

Creating the structure for you to shine.

To show the process of Unico's technologies acting, let's go to the other side of the cell phone screen. Through carefully selected scenes from an image bank, we will create in motion the effect of 'being inside the cell phone', making it possible to show some screens and processes of biometric token, identification and signature with a unique aesthetic.

That's exactly what we do.

To protect your data for you to grow.

Conquering a world made for you.

In returning to the cycle of identities, the transition will be the strong point.

The idea is that after following such diverse situations and people, it represents all the fluidity of this cycle that started with our identity and now arrives again in it. We will work on a transition in motion that is simple, but very representative of the presence that data protection systems have in our daily lives.