Topic Name

Subtopic Name

Learning Outcome(Slide2)

6

Basics of branding and messaging

5

Target audience and segmentation

4

Different marketing channels

3

Creating value for customers

2

Understanding customer needs

1

What marketing means ?

Choose cool, soft colors instead of vibrant colors
Max 6 Points for Summary & Min 4

Topic Name-Recall(Slide3)

Hook/Story/Analogy(Slide 4)

Transition from Analogy to Technical Concept(Slide 5)

What is DTO ?

DTO (Data Transfer Object) is a simple Java class used to transfer data between different layers of an application.

Purpose of DTO

Avoid exposing Entity directly to client

Transfer only necessary data

Customize API request and response

DTO Example

EmployeeDTO.java

public class EmployeeDTO {
 

private String name;

private String department;
 

// Getters & Setters

}

Simple POJO with only the fields needed for data transfer

Key Features


Core Concepts (Slide 7)

Core Concepts (.....Slide N-3)

Summary

5

Build strong branding

4

Use different marketing channels

3

Target the right audience

2

Create and communicate value

1

Understand customer needs

Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2

Quiz

Which platform is mainly used for professional networking and B2B marketing ?

A. Facebook

B. Instagram

C. LinkedIn

D. Snapchat

Quiz-Answer

Which platform is mainly used for professional networking and B2B marketing ?

A. Facebook

B. Instagram

C. LinkedIn

D. Snapchat

Copy of OG Template

By Content ITV

Copy of OG Template

  • 14