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Performance Marketing
Campaign Types
Learning Outcome
5
Apply campaign types using simple real-world examples
4
Understand which campaign type to use for different goals
3
Learn where ads appear (Google, YouTube, websites)
2
Identify different types like Search, Display, Video, Shopping
1
Understand what a campaign and campaign type means
What is a Campaign in Google Ads?
Plan For Ads
- A campaign is a plan to run ads with a specific goal (like sales or leads)
Control Ads
- It controls where ads show and how much you spend
Example:
A restaurant runs a campaign to get more online orders
Why does Google Ads offer different Campaign Types?
Because businesses have different goals and audiences
- Each type helps reach users in a different way (search, video, websites, etc.)
Example:
- A new brand may want awareness
(Display)
- While, a local shop wants direct calls
(Search)
Campaign Types
Search Ads
-
Text ads shown on Google search results
-
Best for people already searching
Example:
Search “plumber near me” → plumber ad appears
Display Ads
-
Image/banner ads on websites and apps
-
Good for awareness
Example:
Seeing a clothing ad while reading a blog
Campaign Types
Video Ads
-
Ads shown on YouTube
-
Good for storytelling and engagement
Example:
A 10-second ad before a YouTube video
Shopping Ads
-
Show product image, price, and store
-
Best for online stores
Example:
Searching “running shoes” → product with price appears
Campaign Types
Performance Max
-
Runs ads across all Google platforms automatically
-
Focused on getting conversions (sales/leads)
Example:
One campaign shows ads on Search, YouTube, Gmail together
How to choose the right Campaign Type
Choose based on your goal:
Sales/Leads:
- Search or Performance Max
Awareness
- Display or Video
Selling products
- Shopping
Summary
5
Performance Max runs ads across all Google platforms automatically
4
Shopping campaigns show product details like image, price, store
3
Display & Discovery help in brand awareness , reaching new users
2
Search campaigns target people already searching
1
Campaign type decides where ads appear and their purpose
Quiz
Anjali wants to show her saree product image, price, and details on Google Search. Which campaign type needs Google Merchant Center?
A. Search Campaign
B. Display Campaign
C. Performance Max Campaign
D. Shopping Campaign
Quiz
Anjali wants to show her saree product image, price, and details on Google Search. Which campaign type needs Google Merchant Center?
A. Search Campaign
B. Display Campaign
C. Performance Max Campaign
D. Shopping Campaign
Performance Marketing : Campaign Types
By Content ITV
