Content ITV PRO
This is Itvedant Content department
Performance Marketing
PPC
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Learning Outcome
6
Understand different bidding strategies like CPC, ROAS, etc
5
Understand bidding in Google Ads platform
4
Learn what is Quality Score and Ad Rank
3
Understand Google Ads Auction and how it works
2
Choose the right Objective for businesses
1
Understand what is an Ads Objective
Topic Name-Recall(Slide3)
Text
Hook/Story/Analogy(Slide 4)
Transition from Analogy to Technical Concept(Slide 5)
Github
Core Concepts (Slide 6)
Core Concepts (Slide 7)
Core Concepts (.....Slide N-3)
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Performance Marketing - PPC
By Content ITV
