Content ITV PRO
This is Itvedant Content department
Digital Marketing Basics
Components of Digital Marketing
Learning Outcome
4
Recognize common mistakes businesses make
3
Understand the role of each component
2
Identify core components of digital marketing
1
Understand the concept of digital marketing
Let’s Recall
Digital Marketing is the use of online methods to promote products through the internet.
Quick Recall - Digital Marketing
CORE COMPONENTS OF DIGITAL MARKETING
Digital marketing uses different online tools to promote, attract, and retain customers. Core components of digital marketing are:
CORE COMPONENTS OF DIGITAL MARKETING
Website: The main online place of a business
SEO (Search Engine Optimization): Helps the website appear on Google searches
CORE COMPONENTS OF DIGITAL MARKETING
SMM (Social media marketing): Promotes business on social media platforms
Google ads: Paid advertisements for quick results
CORE COMPONENTS OF DIGITAL MARKETING
Email marketing: Sends emails to keep customers connected
Remarketing: Shows ads to people who visited before
COMMON MISTAKES IN USING DIGITAL MARKETING COMPONENTS
- Relying only on one component → Use a mix of website, SEO, ads, and social media
- Running ads without a proper website → Create a clear and user-friendly website first
COMMON MISTAKES IN USING DIGITAL MARKETING COMPONENTS
-
Ignoring SEO for long-term growth → Work on SEO to get regular organic traffic
-
Posting on social media without strategy → Plan content based on goals and audience
COMMON MISTAKES IN USING DIGITAL MARKETING COMPONENTS
- Not following up through email or remarketing → Use emails and remarketing to reconnect with customers
Summary
5
Email marketing and remarketing retain customers
4
Ads and social media give visibility
3
SEO supports long-term growth
2
Website is the main foundation
1
Digital marketing uses multiple online components
Quiz
Which component acts as the foundation of digital marketing?
A. Social Media Marketing
B. Google Ads
C. Website
D. Email Marketing
Quiz-Answer
Which component acts as the foundation of digital marketing?
A. Social Media Marketing
B. Google Ads
C. Website
D. Email Marketing
Marketing Fundamentals & Digital Ecosystem - Components of Digital Marketing
By Content ITV
